Designing an Olympic campaign identity in unprecedented times
Client
Heading
Industry
Sport
Role
Designer
The 2020 Olympic Games were postponed to 2021 due to the COVID-19 pandemic. As a designer, I created the overarching campaign style for the Dutch Olympic team, taking inspiration from Japanese influences. The communication materials I developed included social media visuals and out-of-home advertisements.
Branding & Design: Matthijs Nolst Trenité
TeamNL: Luuc Renema, Frederqiue Snijders
© Photography: Orange Pictures
Designing an Olympic campaign identity in unprecedented times
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Given that the Games were predominantly broadcasted at night in the Netherlands, I chose a primary dark blue look for the campaign.
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