Celebrating Tour de Tietema's next chapter with a poster campaign
Client
Heading
Industry
Sport
Role
Poster design, Art direction
In collaboration with Tour de Tietema, I created a remarkable poster campaign to announce their momentous step as a Pro Continental Cycling Team, potentially gaining wildcard entry to prestigious events, including the renowned Tour de France from 2024.
The concept revolved around an eye-catching film-style poster strategically placed in the heart of Paris, beckoning the French cycling community to witness Tour de Tietema's debut at the same grand stage of 'Tour de France' next year.
Credits
Design: Matthijs Nolst Trenité
Tour de Tietema: Devin van der Wiel, Luuc Renema, Bas Tietema, Josse Wester, Maarten Duinveld
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Celebrating Tour de Tietema's next chapter with a poster campaign
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