Starting from the 2022/2023 football season, Voetbal International aims to innovate in the field of visual content presentation. The goal is to develop a new way to visually present the high-quality content of VI, ensuring that the presentation matches the quality of the content. To achieve this, I have designed a new content production platform for the content creators and football analysts at VI Pro, allowing them to create visuals themselves to enhance their articles for the readers.
I created a visual style and design system that allows VI analysts to work easily with Figma, even without extensive technical knowledge.
I developed a color system for visual content during the World Cup 2022, which I incorporated into visuals for lineups, tactical analyses, and player statistics.