Fresh new identity capturing the spirit of athletics

The Dutch Athletics Championships (NK Atletiek) is the leading track and field event in the Netherlands. In 2025, the event will take place on August 2-3 in the iconic Fanny Blankers-Koen Stadium in Hengelo, bringing together the country’s top athletes in a celebration of speed, strength, and endurance.

I created a brand-new visual identity that reflects the dynamic energy of the sport. The design system is bold, fresh, and highly adaptable, developed to be used across all NK formats, including juniors, para-athletics, and various disciplines.

The 2025 edition marks the debut of the new style, rolled out across social media, stadium signage, print, and merchandise, setting a strong and cohesive visual tone for years to come.