Bold campaign identity for local changemakers

On behalf of Boomerang Agency, I created the campaign identity and art direction for the third edition of Boost je Buurt, commissioned by the City of Amsterdam and Impact Hub. The visual system was designed to be both impactful and sustainable, scalable for future editions. Boost je Buurt supports local impact entrepreneurs who are working towards a more sustainable, inclusive, and healthier city.

The campaign mobilizes Amsterdammers to vote for their favorite initiative. In total, 25 entrepreneurs participated, spread across all eight city districts. The identity puts the entrepreneurs front and center, highlights the diversity of Amsterdam’s neighborhoods, and is designed to stand out in the city, visually and conceptually. With over 117 unique assets, across print, digital, social and motion, this campaign makes real impact and is built to last.